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Outdoor Brand

luyued 发布于 2011-05-17 21:00   浏览 N 次  
For each brand, everyone will have their own views. For the following remarks represent my own point of view, welcome discussion.

brand strokes arranged in alphabetical order.

(2005 year, I wrote a 'hawk to see the brand' this post. 5 years later, look back today, the brand, not a good feeling in their hearts. these 5 years, have experienced a lot, continuous production process so that I can learn from the perspective of production to re-look at these brands. mountain paradise for outdoor sports an inspection tour of Nepal, many small outdoor shop, France, Germany, have seen N large outdoor stores, but also some foreign market Operators have some understanding. Today, five years after the re-look at the brand, left to their own footprints.)

ARC `TERYX Archaeopteryx?? whether from stroke or just the view from the brand, it should be ranked first. Archaeopteryx has been the best materials, the best production process to do, some people say it is the production work, rather than producing goods. Currently only backpack and clothing, can be regarded as the top product. (5 years later remains in the first, it is said in the U.S. REI, birds, clothes it is easy to steal. But in addition to backpack product line and clothing, and now there are safety belts and the like technical equipment)

AKU?? Italian outdoor footwear brand, quality excellent. Are mid to upper grade. (5 years have passed since there have been high-end outdoor footwear brand in Europe to enter people's attention, now I have only a mid-range look at the AKU)

AIGLE?? French brand, mainstream products to the main outdoor leisure clothing, mixed with a lot of fashion elements, and more to go shopping. Has certain features clothing, looks better. Some of its domestic factories have had the goods. I like, mainly over its brand is the translation of 'Eagle', huh. (5 years later still like it, but not because it is 'Eagle' is LOGO, but its design style, slightly worse on a number of cost-effective)

ACME?? China sales great universal backpack brand. Executives from BP points out after the formation of this brand to capture the mass market price, are able to guarantee the basic premise of the quality of similar products below the price advantage of China's entry-level backpack the king. Tent is then released to go the same pattern, but also to operate successfully. Since the inflatable cushion now recommend other products, the market remains to be seen how. It backpack and the tent, I told low-cost, entry-level friend of choice. (5 years later, when the king of entry level brand has now eclipsed, backpack still has a little bit of market share, the tent was almost packed, animal husbandry, Gaudi did not survive, since the inflatable cushion has rarely seen. Later they said that out of the clothing products, but the market is seldom seen, ACME, but also how long?)

ANEMAQEN?? Beijing Mitsuo company's own brand. Production into the brand from the retail channel, director of public gambling house, and to develop products for the market, have certain advantages. Focus on the credibility of the brand in the outdoor industry and the fashion industry have only had to recall the entire batch. And have their own clubs provide testing of improvements, product line is very complete, even including the noose has production, the brand is not as familiar to all. (5 years later, because fully committed to promoting Mitsuo retail stores, the brand has quickly fade out all sight. However, I have reason to believe that when the three stores to open to the husband's 50 or so, the brand will be three-profit company as a husband strong growth re-launched as the U.S. REI brand products in retail stores, like REI)

AmazTEK A Famas?? Beijing professional to do the underwear brand, as so specialized,http://mos0132.phpnet.org/Forum/profile.php?mode=viewprofile&u=7464, the market started to break open the fame. 2004 introduced a number of 120 of the COOLMAX's T shirt also have some impact. Underwear brand in China, regarded as a strong. (5 years later, the brand is regarded as fade out of sight?)

ASOLO?? very good outdoor shoes, brand awareness is also high in the domestic first-class quality. Fancy product design features, work is also very solid. Step by migration known for shoes and hiking shoes. High-end shoes, the price is not low. I like to recommend a good brand. (5 years later, its market position has been LOWA away, there was FSN95 now, few in the wear?)

Atunas?? Europe is that, Taiwan brand. Known to casual clothing, now mainly sold in domestic and professional clothing hiking boots, but still reflects a lot of casual clothing style. Work well, the price is not cheap. There are some good products, but domestic awareness is not high. (5 years later, I have not see it in the market, Taiwan, or return to it, business is good to do, huh, huh)

AIRWAVES?? China's self-inflatable mattress brands. The brand's factory to the international brand OEM production since many large inflatable cushion, optimistic about the domestic market after the launch of its own brand, as have their own factories and more advanced, stable technology, and soon occupied the domestic market from high-end brand of inflatable cushions . Product quality compared with foreign similar products, is a cost-effective mat. (5 years later, because the market has been no one to compete, it also maintained a domestic high-end image of the self-inflatable mattress, eating nourishing T home following domestic brand-name above this huge market space. While the lone period Xia there have been a number of quality products, but manufacturers unconditional sale or gain back some word of mouth.)

BACK PACKERS?? Chinese clothing brand, in the low-cost, product design more consideration to wear, durable, and many more solid style appears. (5 years later, I can only see some waterproof bag in the market, clothing fade out of sight)

Bridgedale?? professional Socks brand, only socks. Category smaller, quality excellent, prices are also a lot of money, is a high-end brands. Through several brands in my socks in the mountain, my favorite is that it's mountaineering section, can be attached for several days does not stink do not wear a hard,http://www.asmagroup.net/vb/member.php?u=35085, warm and is also excellent. I like to recommend the brand. (5 years later, its growing market in China, Nandi S home socks, but the quality remains the same. And, in Europe and America, B has become increasingly fashionable socks)

Bergans?? Norwegian brand. I believe we are not familiar with this brand, the Chinese already have an agent. Strengths is backpack , and clothing. Backpack for its I do not know too much about clothing is more typical of European style, very fancy and beautiful, the craft is also very good, but the price is quite expensive. It had been a fancy Jackets, actually do in the shoulder as a wear-resistant layer of TPU hot, very interesting, seems to sell 4,5 thousand dollars, and Archaeopteryx almost the same. (5 years later, not seen)

BIGPACK?? in China can be regarded as well-known outdoor backpack brand friends. In the most appropriate time to enter the Chinese outdoor market in China, laid it in one fell swoop backpack world status. A few years ago domestic backpack is not optional for some time, BP can be regarded as champion. This year, the product line gradually to the development of clothing may be the original backpack fame too loud, no clothing is always a strong momentum of development. Mid-range brand, price mid-range, quality and more stable. (5 years later, the old backpack a large cattle market today, leaving only a recollection to the nation, LAFUMA BP wanted to draw on China to eat into the market, the acquisition market to do it against the dead, unfortunately ah, so strong a brand, is now also fast becoming a legend)

BEAL?? French climbing rope brand, a lot of patented technology. Only climbing rope, very well known in China. (5 years later, I play less and less climbing type of activity, it is not familiar with)

Black Diamond Black Diamond?? American brand. Mainly in the lighting category and climbing class products, and are made in these areas a high reputation. Class quality, good workmanship, are offers for higher quality, the price is not cheap. In addition to these, it also produced backpack (also to climb the class-based),http://hesonlyaguy.com/smf/index.php?action=profile;u=40821, skis, tents and other peripheral products. It's headlamps GMINI this was a smash hit. (5 years later, BD bigger and stronger, it backpack progress quickly, but people do not easily accept the concept of its design. Climbing class equipment, or sold in China, the main category, competitive market with PETZL , the brand has been familiar to the public and fully accepted)

BLACK YAK?? black yak, known as the Korean brand. Product line is very wide, including almost all types of equipment. Mainly in garments, the quality is quite good, is in the high-end brand, price and certainly not cheap. Localization into China after the design and production, introduced this year, a group of around 2,000 wearing Jackets GTX hit the market three, there are certain effects. Where to go next remains to be seen. (5 years later, BY still adhere to the Chinese market, but the Korean-style design elements, and the price of European and American brands can be analog, I am afraid not many Chinese people to accept the reasons for it, although its quality is good,http://taoweb123.com/diendan/profile.php?id=24001, but the market is very ruthless)

Bolle?? professional eyewear brand in China, and alpine ski goggles glasses outdoor more famous. Is in the high-end brands. (5 years later, it seems more desirable low-priced domestic brands glasses)

Buff?? Spanish professional scarf brand. Complete product line, large scale of production, strong R & D capabilities. Is in the luxury brand in China, the implementation of the headscarf is the first brand, there are already several in imitation of its launch their own turbans. Are offers for higher quality, the price is also expensive. (5 years later, BUFF's image is still expensive scarves, in addition to increasing the number of domestic price competition than the brand scarf, as if no change)

Chaco?? American brand. Specializing in outdoor sandals, is a premium brand and top quality, unique design. There are some design style may be some players ahead of China, is not suitable. (5 years later, CHACO not seem to win Chinese consumers)

CerroTorre?? Korean brands. Lord to do Mountaineering bag, some clothing. Fusion of the brand's many high-end package backpack the advantage of very well designed, and has a number of new ideas, I like some of its design. New this year, some in the design and material changes, if not quite accepted by the public. Is in the luxury brand, best quality, and compete in the luxury brand with VAUDE backpack market. (5 years later, although I really like this brand of bag, but the market can not and VAUDE compared to the current snow storm in Beijing agents, but also unable to do promotion, prospects very worried)

Columbia?? absolute well-known outdoor brands. Is now more popular leisure products to the market, more of a focus on style and colors, not very strong on the professional. Product line is very wide, mainly in department store sales, to garments. (5 years later, it remains the same, still compete with TNF in shopping malls in the market, as the NIKE Sports and AD)

Coleman?? American brand. Is the inventor of gas lamps, in Europe and America, its market share is quite high. But strangely, it only entered the Chinese shoes, and its agents may be related to it. And BP backpack is similar, it's time to enter the Chinese market is very good, there is not much choice at the time, sold a lot of shoes, has many outdoor store also has its own exhibition in the. Later, for various reasons, the brand is almost out of the Chinese market. There are still some remaining in the outdoor shop selling shoes. (5 years later, COLEMAN retreat in the footwear market, the hand, with its strengths?? Self-drive products back to people's attention, these products now account for a major outdoor market shop the market.)

CAMP Camp?? Italian brand. Technology equipment in foreign countries known outdoor industry, is based on sleeping bags in the country as we are familiar, can be considered a rather strange brand of it. Sleeping bags because the domestic production of the reason for agents, and now we mention CAMP, most people think it must be down sleeping bag, down sleeping bag can be considered in the high-end. In particular, it introduced a small ant sleeping bags, because the small size, light weight, have very hot. (5 years later, I think it's probably best to say \

Cascade Designs?? the United States. Strictly speaking, it can not be considered the brand, but a company. And we may not be familiar with it, but that Therm-A-Rest pad, platypus water bag, we may all know. These products are the brand. (5 years later, these two products remain the same as before)

CASIO?? what the Japanese do not want to say much more. (5 years later, still do not want to say)

Camper?? Beijing Sang Winter's brand, was first established brands produce some sleeping bags and tents, these two years the company may change the business strategy, has very few friends to see its products. (5 years later, has been completely do not see it)

CASSIN?? Italian brand. The main production climbing products, also offering a number of climbing clothing. Although the stratosphere in the domestic agency, but the popularity has been low. (5 years later, has disappeared from sight)

CAMPLAND?? American brand. Production operation in China by agents, the main products are tents, are mid-range brand products and affordable. Part of the clothing was also introduced, but has been flat light. (5 years later, has disappeared from sight)

CAMPLINE?? Korean brands, mid hiking shoes. Now all South Korean origin, was short-lived in the country in order to lower the price of two-step shoes, more cost-effective migration. (5 years later, China has withdrawn a)

Craft?? the Swedish brand. Mainly in sports underwear, mainly in product development and design ability is very strong, high-end brands. After entering China, it always felt a bit agitated, with some design ideas are not easily accepted by people, so fame does not always mention it. (5 years later, not accepted by Chinese consumers, although in some outdoor stores can see its shadow, but already there is no market opportunities)

CAMELBAK?? Shuiju brand. Currently only know Shuiju and accessories designed to do, and some unique design. Physical contact because no how, no more talk about it. (5 years later, it fell gradually in some outdoor stores or shopping malls in the emergence of highly personalized products, good quality)

Deuter German brand. Production backpack quite satisfactory, reflecting the style of Germany, not too many fancy things. Work well, are mid-range brands. Range is very wide, many places in the country sales. (5 years later, bigger and bigger and more especially in China and began to compete with the VAUDE mid-market. Myth in China continue to be the first brand in Germany, perhaps selling it, do see a lot of people in Germany back of its package sales is indeed not small, but the quality is still mid-range, as early ACME first place in the country as it may be sold)

DANA DESIGN?? referred to as DD, the brand I would like to have heard the old players, is absolutely top class backpack brand. I personally put it, and Archaeopteryx, GG together into backpack brand of the first echelon. Carry the series did not have to say, as long as is comfortable for carrying. However, many people feel the shape of a number of strange. Today, after the departure of DD since Mr. DANA, no more ideas, feel a bit downhill. High-end brand,http://www.drmed-mb.org/forum/phpBB2/profile.php?mode=viewprofile&u=68342, work, craft class. (5 years later, the old line brand has now disappeared from sight, but unfortunately a good brand)

Dolomite?? Italian mountain footwear brand, look at all aspects of work fairly well, but unable to enter the high-end brand, in my mid-range slightly higher classified in a category. (5 years later,http://todayzpatriot.net/smf1/index.php?action=profile;u=5130, I look back now, D of the shoes can only be classified as a class of mid-range slightly lower)

DOITE ?? recent market saw a number of the brand of clothing, from the point of view is still very fine workmanship, and materials not know much about it. What products will be launched in the future remains to be seen. For new Chinese brands,http://www.kingsofstones.com/vb/member.php?u=9524, not much comment. (5 years later, its product line more widely, but no one category doing well, currently only in some small outdoor store can still see.)

DR.MOUNTAIN ??, animal husbandry, Gaudi's clothing brand, with DENTIK2 on behalf of the fabric. Products are also no large scale, is good or bad remains to be seen. Price position is unclear. (5 years later, Hill had not beyond the bounds of Bo fabric, and focus on the development of its outdoor clothing, the main shopping consumer groups)

ECHOROBA ?? Korean brand, high-end products. Fine workmanship, excellent quality, the main products are clothing and tents. Has just entered China, the price is relatively high. Comparison of the tent I loved it. (5 years later, has been in the country to see it)

EUROHIKE?? This is a British brand, deeply rooted in the country of its tent, listening to this you may object, but said E-225, I think too many friends It has learned it. The tent was all the rage in the north and south, to the low price, durable, comfortable and accepted by most people. In addition to the tent as if no other products in China, and Guangdong's Zhongshan Lu is its big agency. (5 years later, E225 really become a legend of the ... ...)

Evernew?? Japan to Be cookware brand. Although you can not give you anything introduced. (5 years later, still no description)

FERRINO?? Italian brand. To backpack , tents, sleeping bags, known for its backpack is the Italian national team with a mountain rescue package, many medium-sized bag lightweight design, suitable for rapid mobility. Accounts have several sleeping bags and mountains there is more features. (5 years later, almost disappeared from sight)

FIVE.TEN?? the world's leading brand of climbing shoes. I climb the wall climb less chaos it can not comment. (5 years later, I almost did not how to play rock climbing,http://megartv.pl/index.php?action=profile;u=925, and they said I climbed the route unsafe, huh, huh, and more can not comment on such a professional brand of)

FMTECH??-made climbing shoes brand. Because just listed, how to be market tested quality. (5 years later, it seems to suddenly go from a rock climbing shoes, a dress, but the market can see not many shops sold)

fire-maple (fire maple)?? emerging domestic appliances, cookware brand. More classic style with reference to foreign countries, rely on China's low production costs, the cost a big fuss. Stoves are mid-range products. (5 years later, the fire brand of maple achieved a breakthrough in professional channels currently account for a major share, be regarded as an example of successful operation of the brand)

FISCHER?? professional ski brand, and a small amount of ski suits on the market. In the luxury brand, in the high-end prices. (5 years later, I ski less and less, now lives in Guangzhou are afraid to comment on the ski recklessly)

GREGRY?? referred to as GG, backpack in the style of the King, the absolute best quality. Unique design allows strap to sports action you will not be too restricted. This brand is also no need to
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